The Complete Guide to Choosing the Right Social Media Listening Tool for Your Business

By 2020, Forrester predicts insights-driven companies will earn three times more revenue than their counterparts. 


Social media platforms like Facebook, Twitter, and Instagram are not just places where people talk and exchange personal information and experiences. For businesses, they are treasure troves of real-time consumer insights and market trends that can be deployed beyond marketing and communications.

Companies that have adopted social media monitoring tools in their arsenal, are better equipped to track, optimize, and evaluate different aspects of their daily operations and strategies.


This includes marketing campaigns, competitive landscapes, customer experiences, and sales of products and services. From brand monitoring to trend tracking and competitive benchmarking, social listening tools are no longer a nice-to-have, but a must to thrive in today’s data-driven world.


If you’re looking to start monitoring social networks or gain insights from online conversations about your brand, our complete guide is on hand to help you!


From demystifying how social media listening works, to streamlining your vendor selection process, get this step-by-step guide for how to choose the right social media listening tool for your business.

Unlock this guide to discover:
  • 6 essential benefits of social media listening
  • 7 key objectives to integrate into your social listening strategy
  • 4 key criteria to look out for in a social listening partner 
  • A step-by-step guide for creating a Request For Proposal (RFP)